So What Exactly Is SEO?
SEO is the industry acronym for Search Engine Optimization and what this amounts to is pretty simple, at least in concept. SEO is simply the process of improving the volume and quality of traffic to a website or from search engines. A quality SEO provider will therefore help you increase the visitors to your website from search engines such as Google, Yahoo and Bing, amongst others. So how do they do this?
Well, SEO is all about the organic search rankings. The organic search rankings or results are what you see in Google, for example, when you type in a certain search term. Generally, you’ll see 2 or 3 paid ad spots first, and then the organic results below that. Research has shown time and time again that search engine users prefer the organic results over the paid spots, mostly because of a “trust” factor that goes along with the organic rankings.
A good SEO provider will target rankings in the search engines for the keywords that are most valuable to your business. A good SEO provider will also have a complete set of tools to do so, and will follow industry best practices to ensure compliance with Google Penguin, Panda, and future algorithm updates.
Let’s look at an example – let’s say you are a Dentist in Howard County, Maryland. We’ll say in the city of Columbia, Maryland. If you have a website where you showcase your dental practice, it would not be effective to have people who are interested in cosmetic dentists in Miami visiting your website, for obvious reasons! But rather people who are actually looking for dentists in your actual target market – Columbia, MD and surrounds. By attracting that highly targeted, high converting, quality traffic, you increase your chances of doing successful business through your website.
The process whereby someone searches for dentist Columbia MD or similar on a search engine, arrives at your website and makes an appointment is known as a conversion. So at the end of the day effective SEO, whether you are a Maryland SEO Company or from anywhere else on the map, is really about facilitating and increasing conversions, and hence, your bottom-line as a business.
Why Invest in SEO?
This is simple, really. Starting an online or local business is a great idea, and potentially a very profitable one, but not having the right SEO plan in place to compliment that investment is not a great idea. Study after study of consumer behavior has shown that good search engine exposure is key to building and growing your business in the “Google Age”.
Why Choose Fusion SEO?
With Fusion SEO, Search Engine Optimization & Marketing Experts, there are no contracts– just results. If we’re not offering you the best Organic SEO services on the map, bringing you more customers, and more on-line exposure for your business, then we’re not doing our job as your SEO Provider – it’s as simple as that. Affordability and flexibility in pricing plans matched with Quality of Service and the industry’s best, innovative white-hat SEO for your business!
How Does Fusion SEO Help Your Business?
- STUDY your business, products/services/website, and business goals
- ANALYZE your current website design, architecture, and current optimization levels
- RESEARCH keywords and phrases, conduct competition analysis
- CRAFT a custom SEO strategy to achieve top rankings and beat your competition
- EXECUTE our custom strategy with measurable results, refine and sharpen
- DELIVER regular reports on performance, page authority, and ranking
- PROVIDE access to your very own client seo dashboard with secure log-in, so you can check in on our progress and where we are in meeting your online search marketing goals
Call For a FREE Consultation Today! (866)-349-9099
We hear it all the time — potential clients call us after having dealt with another SEO agency, or sometimes several, and they are tired of being charged high upfront “set up” fees, being forced into long contracts, and/or paying exhorbitantly for very few or zero results. And this points to one of the main issues that businesses face –finding a trusted SEO provider who will treat their business as if it as their own. This holds true for both Local SEO plans, and National SEO plans. Unfortunately, the overriding philosophy of most SEO firms is to just to throw everything at a every client — 1000s of facebook fans, custom twitter page, 5000 backlinks, mobile websites, etc etc…And they think that if they just do this, hit every client with the one-size-fits-all SEO bomb, then of course all clients will be thrilled with the results.
And unfortunately for the paying clients, this just does NOT work.
The most effective approach to SEO, FIRST and FOREMOST, is to never forget what the clients ultimately want. And that is, to build their business! That’s right, 9 times out of 10, they want more customers. It’s really pretty simple. In most cases they couldn’t care less about all the shiny add-ons if their phone is actually not going to ring more often.
So, how is it that you keep clients happy and maintain the 98% retention rate that we proudly do? What you do is to offer them a custom-tailored approach to SEO that will help them increase their business through increased search engine exposure. It seems very simple, but evidently it isn’t, because the majority of SEO providers consistently miss the mark. So, what are you waiting for? Request a Free SEO Consultation today and let us show you how Fusion SEO can take your business to the next level!