Cost Effective Ways to Get More Customers
Understanding the Importance of SEO & Digital Marketing in Customer Acquisition
If you are a business owner and you are not using SEO and Digital Marketing you are missing out on possibly the best opportunity for cost effective advertising. As print and broadcast media become more irrelevant, they are also quite ironically becoming more expensive.
The vast majority of consumers use the internet to find information, products and services. Since 2014 more people have been using their smart phones than desktop computers to find local businesses. The big question is… Will they find you or your competition?
Professional SEO service providers are the specialists who understand exactly what your website needs to perform well in the search engines. They can provide a myriad of services to get you more clients and customers. Search engines often show videos, web pages, social pages, blogs and business directory listings according to what they consider to be important to a user’s query.
As a business owner you might see a website as an unnecessary addition to a company. It may not bring in much additional revenue at the moment and simply may not seem worth the expense or time. The most important thing for you to realize is that having a site with top quality content will not just allow you to build and develop trust with all the search engines, with it will also be able to establish trust and authority in your community. And this can have long lasting positive effects on your sales and profits.
While there are certainly many technical aspects that go into the on page optimization of your site, the true power of relevant content should never be underestimated. Having a blog or other types of media on your website can keep your potential and returning customers truly engaged.
Regularly add content to your website Local SEO picand try to give compelling reasons why your audience should spend time on the pages. In the event you currently don’t have someone working on your company’s content marketing, you should locate someone who has the time and appropriate abilities to do a marvelous job. Make an effort to be a trusted resource for advice which may help to keep your intended audience coming back for more.
Your business also needs to do a bit of Social Media Marketing (SMM). It’s one thing that pretty much anyone can do if they have a little time to send quick messages and updates. You don’t need to spend all day Tweeting or posting pictures to Instagram, but you at least need to set up business profiles on sites like LinkedIn, Facebook, YouTube, Twitter, and others. Just make periodic updates and this will help your business with reputation management because when someone looks up your business these profiles will appear in the search results. Every company needs a powerful social networking existence and creating related profiles definitely can help attain better engine positions.
Along with social media, another powerful method of getting your business in front of customers is by creating and marketing videos. These days it’s so easy to get started with a video marketing campaign and the great news that you don’t have to understand anything about videos to make them since search engine optimization firms can help you out with everything you need. From creation to distribution to pay per advertising, a good SEO company will be prepared to get videos about your company to the marketplace. With YouTube being the second largest search engine in the world and the fact that they are owned by Google, your business simply can’t afford to ignore video any longer.
Having your business properly listed in local business directories is also vitally important in your overall SEO and Digital Marketing strategy. There are many directory sites that have built in trust and authority that can easily be passed on to your website. You definitely need to make the most of on-line directories if you would like to increase the number of high quality backlinks and citations for your company.
Make certain your business web site has Google Analytics installed. You can learn so much about the performance of your site and how people are interacting with it. You SEO professional can easily analyze the data get your site optimized to the highest search engine standards.
Do your best to earn high quality, authoritative and relevant links to your site. Try to get into the news and connect with powerful businesses in your community to build massive trust through association.
Be persistent. Be consistent. Be sure to get qualified help when you need it. But make no mistake, SEO and Digital marketing are here to stay and if you aren’t ahead of your competition, you just may get left in the dust.