eCommerce SEO

NATIONAL & INTERNATIONAL SEO

What is eCommerce SEO?

eCommerce SEO simply refers to a set of SEO services that are delivered for a website or business whose target market is national and/or international. eCommerce websites are typically considered eCommerce SEO accounts, as there are generally no geographic limits for where the buyers are coming from (shipping policies aside). An example of a National SEO account might be an adventure tours company who is promoting and selling their tour packages on-line. Anyone anywhere in the world can buy their tours on their website.

Therefore the keywords targeted typically lack a geographic element. That is to say, they are not geo-targeted. Local SEO keywords are nearly always geo-targeted. An example might be a cosmetic surgeon in Miami. The keywords targeted for the cosmetic surgeon practice will follow our magic local SEO keyword formula. But this formula does not apply for National SEO services.

For eCommerce SEO, you derive keywords by simply dropping off the geographic verbiage and sticking with the service, product, or subject matter. Once you have your list of targeted keywords, then the fun begins!

eCommerce SEO has two parts:

On-Site SEO

On-site SEO refers to the SEO of your main website. What we will do here is to fully analyze your site, given Google’s current algorithms, to ensure that your coding and site architecture are following best practices for search engine indexing. We will then make a set of recommendations to you and these can either be followed by having your current web designer make the adjustments, or we will gladly make the adjustments as part of your SEO plan with us.

Off-Site SEO

Off-site SEO refers to all SEO activities that are done elsewhere, as in not on your main website. This is extremely important, and very often overlooked as part of the SEO puzzle. Off-site SEO can be thought of as activities that lend credibility and authority to your business, as well as increasing traffic and backlinks to your website. Both of these outcomes vastly improve your search ranking, and ultimately your bottom line.

Our Steps to Effective eCommerce Campaigns

One

Study

We STUDY your business, products/services/website, and business goals.

Two

Study

We ANALYZE your current website design, architecture, and current optimization levels.

Three

Study

We RESEARCH keywords and phrases, conduct competition analysis.

Four

Craft

We CRAFT a custom SEO strategy to achieve top rankings and beat your competition

Five

Execute

We EXECUTE our custom strategy with measurable results, refine and sharpen

Six

Deliver

We DELIVER regular reports on performance, page authority, and ranking

Off-site SEO includes, but is not limited to the following activities:

High PR Backlink Building
Microsite Development
Reputation Management
Social Media Optimization
Social Signals and Bookmarking Campaigns
Google Authorship and Article SEO
Press Release SEO (We craft, optimize, distribute, and backlink)
Content Syndication (Articles, Blog Posts, Guest-Posting)

An easy way you can think about On-Site and Off-Site SEO and what it can do for your business, is if you think of it as being a bit like a hub and its spokes. Your main website can be though of as the “hub”, and all of the other web properties discussed above in the Off-Site SEO section are the “spokes”. You want your hub to be fine-tuned and fully optimized. And you also want lots of spokes out there funneling customers back to your hub. This holds true regardless of your industry and is very helpful to visualize: