Local business SEO shares a lot in common with other brands or kinds of SEO. But it also is unique in many ways, and therefore requires a very different approach than national, enterprise, or ecommerce SEO solutions. One of the biggest differences with local business SEO is what’s called “geo-targeting”.
Geo-targeting is simply identifying a target market, geographically, for your local business. Then, you look at combining the services you offer with the names of the towns, cities, counties, states that you do business in, or that you consider to be your target market. That’s the formula: