SEO is the industry acronym for Search Engine Optimization and what this amounts to is pretty simple, at least in concept. SEO is simply the process of improving the volume and quality of traffic to a website or from search engines. A quality SEO provider will therefore help you increase the visitors to your website from search engines such as Google, Yahoo and Bing, amongst others. So how do they do this?
Well, SEO is all about the organic search rankings. The organic search rankings or results are what you see in Google, for example, when you type in a certain search term. Generally, you’ll see 2 or 3 paid ad spots first, and then the organic results below that. Research has shown time and time again that search engine users prefer the organic results over the paid spots, mostly because of a “trust” factor that goes along with the organic rankings.
A good SEO provider will target rankings in the search engines for the keywords that are most valuable to your business. A good SEO provider will also have a complete set of tools to do so, and will follow industry best practices to ensure compliance with Google Penguin, Panda, and future algorithm updates.